St Luke’s 2024-05-27

Moutopia

The campaign by creative agency St Luke's introduces MOUTOPIA, a place where people are inspired to connect, allowing everyone, regardless of differences, to live together harmoniously "side by cider" – mirroring how different fruit flavors blend together in every bottle of Old Mout cider.A playful 30-second film dramatizes how unexpected connections between diverse individuals can create a happier, brighter world and features Old Mout’s exotic flavors: Pineapple & Raspberry, Strawberry & Apple, Berries & Cherries, and Kiwi & Lime.In the film, the iconic kiwi bird from the Old Mout Cider logo uses a zip wire to travel to an island made of pineapple. He then constructs a bridge with a pineapple slice to reach an island of raspberries, and creates stepping stones from blueberries to get to the cherry island – enabling all the inhabitants, who look like model figurines, to connect with one another.

Directors

Moutopia "BLOOPER 02"

Moutopia "BLOOPER 01"

Credits

  • Agency St. LUKE'S
  • CD / Creative Team Al Young, Julian Vizard, Leah Winson, Rhianna Travers
  • Agency Producer Jenny Busby, Chloe London
  • Director Mateus de Paula Santos, Tiago Marcondes
  • Executive Producer Michael Stanish, Loïc Francois Marie Dubois
  • Head of Production Marcelo Barbosa
  • Producer Pablo Zurita
  • Assistant Producer Martine Agranat, Oliver Howe
  • Post-Production Supervision Rosangela Gomes
  • Post-Production Producer Diego Nascimento, Lucas Marini
  • Art Director Wilson Panassi
  • Storyboard Artist Antonio Soares Neto
  • Concept Artist Débora Matsuda, Marcos Felix, Pedro Jones, Wilson, Panassi, Rafael Fernandes
  • CG Supervisor Marisa Ditleff
  • Modeling Lead Tiago Mesquita
  • Modeling Natan Ernani, Natan Zuanaci, Marcel Tsuruda, Lucas Lira
  • Rigging Supervisor Rafael Dias Joy
  • Rigging Rafael Kendy Shiva
  • 3D Animation Lead Michael Maron, Larissa Paz
  • 3D Animation André Lorenzini, Camila Silva, Camila Xavier, Fabiano Gama, Paulo Rogério
  • Lighting & Render Lead Patricia Lobo Netto
  • Lighting & Render Tiago Pereto
  • Look Development Patricia Lobo Netto, Thiago Peretto, Lucas Lira, Tiago Mesquita, Rafael Migliorini, Igor Colaiacovo
  • 2D Animation Supervisor Henrique Lobato
  • 2D Animation Henrique Lobato, Chico Sanches, Michel Venus
  • VFX Supervisor Luiz Duarte
  • VFX Eduardo Dutra
  • Compositing Artist Diogo Girondi
  • In-house Color Grading Diogo Girondi