St Luke’s
2024-05-27
Moutopia
The campaign by creative agency St Luke's introduces MOUTOPIA, a place where people are inspired to connect, allowing everyone, regardless of differences, to live together harmoniously "side by cider" – mirroring how different fruit flavors blend together in every bottle of Old Mout cider.A playful 30-second film dramatizes how unexpected connections between diverse individuals can create a happier, brighter world and features Old Mout’s exotic flavors: Pineapple & Raspberry, Strawberry & Apple, Berries & Cherries, and Kiwi & Lime.In the film, the iconic kiwi bird from the Old Mout Cider logo uses a zip wire to travel to an island made of pineapple. He then constructs a bridge with a pineapple slice to reach an island of raspberries, and creates stepping stones from blueberries to get to the cherry island – enabling all the inhabitants, who look like model figurines, to connect with one another.
Directors
Credits
- Agency St. LUKE'S
- CD / Creative Team Al Young, Julian Vizard, Leah Winson, Rhianna Travers
- Agency Producer Jenny Busby, Chloe London
- Director Mateus de Paula Santos, Tiago Marcondes
- Executive Producer Michael Stanish, Loïc Francois Marie Dubois
- Head of Production Marcelo Barbosa
- Producer Pablo Zurita
- Assistant Producer Martine Agranat, Oliver Howe
- Post-Production Supervision Rosangela Gomes
- Post-Production Producer Diego Nascimento, Lucas Marini
- Art Director Wilson Panassi
- Storyboard Artist Antonio Soares Neto
- Concept Artist Débora Matsuda, Marcos Felix, Pedro Jones, Wilson, Panassi, Rafael Fernandes
- CG Supervisor Marisa Ditleff
- Modeling Lead Tiago Mesquita
- Modeling Natan Ernani, Natan Zuanaci, Marcel Tsuruda, Lucas Lira
- Rigging Supervisor Rafael Dias Joy
- Rigging Rafael Kendy Shiva
- 3D Animation Lead Michael Maron, Larissa Paz
- 3D Animation André Lorenzini, Camila Silva, Camila Xavier, Fabiano Gama, Paulo Rogério
- Lighting & Render Lead Patricia Lobo Netto
- Lighting & Render Tiago Pereto
- Look Development Patricia Lobo Netto, Thiago Peretto, Lucas Lira, Tiago Mesquita, Rafael Migliorini, Igor Colaiacovo
- 2D Animation Supervisor Henrique Lobato
- 2D Animation Henrique Lobato, Chico Sanches, Michel Venus
- VFX Supervisor Luiz Duarte
- VFX Eduardo Dutra
- Compositing Artist Diogo Girondi
- In-house Color Grading Diogo Girondi
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