TBWA\Chiat\DAY LA
2024-07-03
Oracle + AMD “A Masterpiece of Information”
LOBO and TBWA\Chiat\DAY LA got together to create art out of pure data, experimenting with intricate abstract imagery to craft an epic sensory journey that captures the unparalleled performance of Oracle and AMD data management technology. We wanted the scope of this film to feel vast, cosmic and grandiose, as if we were witnessing the birth of the universe itself, as a metaphor for the meeting of these two giants of technology. The graphics – particles, ribbons and strands – were given an intricate and detailed treatment, suggesting the immeasurably high level of computational power the Exadata X10M database machine has. The film’s color scheme progresses from the absolute darkness of the void in the beginning, to an increasing presence of light and colors – first as orange and green/gray dots, symbolizing the two individual brands, then as a multitude of hues when they come together – culminating in a dazzling Big Bang as the a generation of database machines is born.
Directors
Credits
- Agency TBWA\Chiat\DAY LA
- ECD / Creative Team Gavin Milner / Anne West / Gina Whitt
- Agency Producer Sergio Muñiz
- Director Marco Wey / Thiago Marcondes
- Creative Director Mateus de Paula Santos
- Executive Producer Luis Ribeiro
- VFX Supervisor Marco Wey
- Head of Production Marcelo Barbosa
- Producer Pablo Zurita, Vitor David
- Post-Production Supervisor Rosangela Gomes
- Post-Production Producer Israel Requene
- 3D Artists Rodrigo Lopes Gusmao / Daniel Barros / Leandro Beltran / Marco Wey / Vinicius Gasparete / Vinicius Lavor / Gassan Abd Abdouni
- Animation Ricardo Filomeno
- Editor Pedro Falcone
- CG Supervisor Leandro Pena
- CG Coordinator Marco Wey
- Output Marco Tavares / Isabela Balbo / Fabio Augusto
D
o
y
o
u
w
a
n
t
m
o
r
e
?
Back to animation
D
o
y
o
u
