CP+B Brazil 2019-05-13

BRAVECTO

If your dog or cat wants to play outside but you won’t let them because they might get ticks and fleas, they’re not alone: this film shows two furry buddies living across the street from each other, but completely isolated. That is, until their owners discover Bravecto, the flea and tick medication that offers 12-week protection against those pesky parasites.Created by CP+B Brazil and Lobo, the film shows in a playfully didactic manner the two simple ways Bravecto can be administered to your pet: as a chewable tablet or as a topical solution with an easy applicator.Produced entirely in 3D animation, the ad displays a rich, eye-catching attention to detail, from cobbled streets to mosaic tile façades to the naturalistic sunlight that floods the narrative with a warm, fuzzy glow.

Directors

Credits

  • Agency CP+B BRASIL
  • Director Gabriel Nóbrega
  • Executive Producers Alberto Lopes, Sérgio Salles
  • Account Manager Thaís Lopes, Márcia Guimarães
  • Producer Eduardo Silva, Ricardo Vaz
  • Concept Art Direction Fernando Peque
  • Concept Marcos Felix (Bogus)
  • CG Supervisor/Layout Artist Olavo Chagas (Lalas)
  • Modelagem/Look Dev Frederyco Martins, Milton Dias, Rodrigo Reis
  • Concept/2D Wilson Panassi, Pedro Minho
  • Look Dev/Lighting Alexandre Agostini
  • Modelagem/Grooming Guto Sposito
  • Color Script Tiago Hoisel
  • Lead Modelling/Look Dev Rodrigo Paulicchi
  • Modelagem Tiago Mesquita, Gustavo Profeta, Ozani Ferreira, Adriana Bosco, Thiago Batista
  • Lighting Rafael Migliorini, Rafael Tomazzi, Bruno Macedo
  • Grooming/Look Dev/Lighting Camilo Franco
  • Look Dev Marcelo Souza, Renato Braz, Felipe Ferreira, Paula Moraes, Marinho Silv
  • Cloth/Grooming Simulation Edd Souza
  • Technical Artist/Grooming TD Filipe Lopes
  • Comp Lead Diogo Girondi
  • Comp José Eduardo Ambrosio
  • After Effects Felipe Frazão
  • Color Leticia Blanco
  • R&D Carlos Sanches, Ezequiel Guimarães, Felipe Lira
  • Lead Animation Marcio Nicolosi
  • Animation Jonathan Edwards, Vitor Poli,Daniel Bahia, Stephanie Kajimoto, Éder Cardoso, Michael Maron
  • Rigging Lead Léo Cadaval
  • Rigging Flávio Castello, Lucas Magalhães, Henrique Ribeiro, Felipe Gimenes
  • Music & Sound Design Quiet City Music + Sound