Havas NYC 2024-04-01

Fanta "Pacman"

Fanta enters the Pac-Man universe, thanks to a partnership between Bandai Namco Entertainment and the Coca-Cola Company that spawned an exclusive mobile game featuring the iconic yellow chomper and his ghostly foes.LOBO was invited by Havas agency to collaborate on the promotional campaign for the app launch. We brought to life re-imagined, Fanta-fied versions of those timeless characters to be featured in live-action spots directed by Lucrecia Taormina from Landia and a fully-animated social media piece. For this film, we took the classic 8-bit, top-down maze game and turned it into a full 3D experience, where we follow a fruit-flavored rendition of Pac and a gang of soda bottle-shaped ghosts in a frantic chase through a labyrinthine scenario that looks slick and polished, yet still keeps the retro charm of the original.

Directors

Fanta x Pacman "Play"

Fanta x Pacman "Mania"

Credits

  • Agency Havas NYC
  • Agency Producer Jenna Gartland
  • Agency ECD Andre Gray
  • Agency CD Tiffany Scurlark
  • LOBO Managing Partner Luis Ribeiro
  • Executive Producer Susan Constantine
  • Creative Director Mateus de Paula Santos
  • Director Diogo Kalil
  • Head of Production Marcelo Barbosa
  • Producer Paula Nobre
  • Post-Production Supervision Rosangela Gomes
  • Post-Production Producer Vivi Torre / Karen de Moura / Israel Requene
  • Concept Alexey Voltolino / Marcos Rodrigues / Bruno Menegatti
  • Editor Pedro Falcone
  • CG Supervisor Marcos Samia
  • Modeling 3D Lucas Lira / Marcos Smirkoff
  • Animation 3D Jorge Zagatto / Michel Maron / Leonardo Deserbelles
  • Rigging Rafael Kendy Shiva / Rafael Dias Joy
  • Lighting & Render Rafael Migliorini
  • Simulation Luis Duarte / Eduardo Dutra
  • Head of Composition Leandro Pena
  • Composition Carlos Campos / Nara Andrade / Leo da Silva / Rodrigo Ver
  • Rotoscope / Cleanup Gassan Abdouni
  • After Effects Marccos Chaves / Guilherme Diniz / Felipe Silva / Murilo Lopes
  • Research & Treatment Raphael Amário / Karin Cristina
  • Output Marco Tavares / Isabela Balbo / Fabio Augusto
  • Live Action Director Landia Lucrecia Taormina