Coca Cola 2024-10-16

Diet Coke “THIS IS MY TASTE”

WPP Open X and Ogilvy New York presented LOBO with an exciting challenge: to capture the unique taste of Diet Coke through sight and sound. We eagerly embraced the opportunity to create a series of deeply sensorial films, evoking authentic sensations and emotions with irresistible taste cues.These films showcase a stunning array of visuals designed to spark craveability, not just for the product itself but for the lifestyle associated with Diet Coke: cool, confident, and part of a unique culture with its own traditions. It’s an immersive journey into the refreshing, sparkling world of Diet Coke, filled with macro shots capturing the liquid in all its cold, effervescent splendor, along with other symbols of the Diet Coke universe: pebbled ice, metal straws, and the iconic bell glass.All of this was made possible thanks to the expertise of directors Mateus De Paula Santos, Gabriel Nóbrega, and Tiago Marcondes in product cinematography, visual engineering, and complex practical effects, along with LOBO’s state-of-the-art film studio/workshop in São Paulo, equipped with two robotic motion control camera rigs capable of executing the most daring, unusual moves with impeccable precision.

Directors

DIET Coke "This is my First Taste"

BTS DIET Coke "This is my taste"

DIET Coke "This is my taste Burn"

Credits

  • Agency WPP Open X, led by Ogilvy New York and supported by EssenceMediacom and VML
  • Global Executive Creative Officer Guillermo Vega
  • Executive Creative Director Aste Gutierrez
  • Associate Creative Director (Copy) Laura Ting
  • Associate Creative Director (Art) Monica Parada
  • Executive Producer Bronwen Lonsdale
  • Senior Producer Sydney Richardson
  • Directors Mateus De Paula Santos, Gabriel Nóbrega and Tiago Marcondes
  • Production LOBO
  • Managing Partner Luis Ribeiro
  • Executive Producer Su Constantine
  • 1st AD Beto Maldonado
  • Director of Photography Fernando Oliveira and Lucas Rene
  • Still Photographer Napolehto
  • Art Director Fabio Golfarb
  • Line Producer Edu Ramos
  • Storyboard artist Victor Reis
  • Head of Production Marcelo Barbosa
  • Producer Vitor David
  • Post-Production Supervision Eduardo Silva
  • Post-Production Producer Diego Nascimento and Lucas Marini
  • Editor Pedro Falcone
  • CG Supervisor Diego Esteves
  • Modeling Diego Esteves
  • Animation Rafael Migliorini
  • Simulation Luiz Duarte
  • Lighting & Render Rafael Migliorini, Diego Esteves
  • Color Grading Leticia Blanco and Rare Medium
  • Composition Diogo Girondi, José Eduardo Ambrosio
  • Rotoscopy Gassan Abdouni
  • Stills composition Napolehto
  • After Effects Julio Saez
  • Music and Audio One Thousand Birds