Mission 2023-08-10

Nestlé Arrowhead

Arrowhead Water, along with its five regional spring water sister brands, is launching a national campaign called Made For A Better Tomorrow. The initiative includes a One-for-One Promise to donate bottled water to communities in need, for every pledge to recycle.With the One-for-One Promise, for every person who pledges to recycle a bottle the brand will donate a bottle of water to local communities that have been hard hit by COVID-19, are recovering from storms or facing longer term water access issues. With this, Arrowhead is not only highlighting that their bottles are made from recycled plastic, but are also providing motivation for consumers to recycle their bottles.Mission ad agency and LOBO worked together to bring this message to the public in a magical and inspiring way, using animation to help illustrate that while the initiative is inspired by a vision of a better tomorrow, it is grounded in human action today. Directed by Diogo Kalil, the films employ CG animation with a 3D paper sculpture feel, helping reinforce that the brands are rooted in nature and reality while telling stories that bring a plastic bottle full-circle.

Directors

Credits

  • Directors Mateus Santos, Diogo Kalil
  • Executive Producer Luis Ribeiro
  • Head of Production Clara Morelli
  • Producer Pablo Zurita
  • Post-Production Supervision Rosângela Gomes, Cristiane Santos
  • Post-Production Producer Larissa Zazula
  • CG Supervisor Mauricio Lobel
  • Art Directors Ana Rocha, Wilson Panassi, Fernando Molina
  • Storyboard artist Marcos Félix (Bogus)
  • Modeling Vinicius Vilela, Ozani Ferreira, Guto Sposito, Marco Smirknoff, Marcelo Tsuruda, Felipe Bassi
  • Rigging Supervisor Felipe Gimenes
  • Rigging Flavio Castello, Henrique Ribeiro
  • Animation Supervisor Helio Tak
  • Animation Daniel Bahia Figueiredo, Michel Maron, Fernando Bastos, Graciliano Camargo, Ale Martins, Raphael Vinicius Silva, Ronaldo Brito, Camila
  • Generalist Raphael Vinicius Silva
  • Texture George Damiani, Igor Colaiacovo, Victor Trovato
  • Lighting & Render George Damiani, Igor Colaiacovo, Victor Trovato
  • C4D Murilo Lopes
  • Head of composition Leandro Pena
  • Composition Diogo Girondi, Juan Marcello Panzera, José Eduardo Ambrósio
  • Stills composition José Eduardo Ambrósio
  • Music Jingle Punks