FCB Chicago 2021-06-10

Chicago Public Library

Bedtime Stories is an app developed in partnership between ConTextos and the Chicago Public Library that aims to connect incarcerated parents and their children through the power of story time. With Bedtime Stories, inmates can make audio recordings of themselves reading children’s books, which their kids can pick up at the library and then read along with the parent’s audio.At its core, the app is designed to recreate the experience of reading together for child and parent. It offers an immersive experience for the child, with interactive features and functionality embedded to aid in the development of literacy.Our mission was to create an animated intro film that plays upon opening the app, in order to provide a whimsical and comforting experience that sets the mood for the special moment when the child will hear their parent’s voice. The animation unfolds in a free-flowing, dreamlike pace, carrying the viewer through a contemplative journey that comes across many classic elements from children’s books: dragons, unicorns, spaceships, giant beanstalks and so on. The environments were built in 3D, with a great sense of depth, while the graphics are flat, painterly and stylized, alluding to pop-up books – a reference that appeals to children as well as to their parents.We were very touched by the idea behind Bedtime Stories, and felt honored to contribute to the initiative in a way that hopefully will make the experience even more magical.

Directors

Credits

  • Agency FCB Chicago
  • DIrector Isabela Littger & Mateus de Paula Santos
  • Executive Producer Luis Ribeiro
  • Head of Production Clara Morelli
  • Producer Pablo Zurita
  • Post-Producer Karina Zambelli
  • Post-Production Coordinator Rosangela Gomes
  • Post-Production Coordinator Assistant Bruna Boretto
  • Storyboard Antonio Soares Neto
  • Art Director Felipe Jornada
  • Visual Development Pedro Jones, Stephanie Arcas, Julio Saez, Vencys Lao
  • Animation and Technical Director Felipe Frazão
  • Motion Design Bruno Ferrari, Guilherme Diniz, James Vaccari, Marccos Chaves, Murilo Coda, Paulo Quinhone, Rodrigo Peres, Thomas Mena
  • 2D Animation Chan Tong Yun, Gabrielle Paparelli, Gian Burani
  • 360° Image Composition Leandro Pena