BBDO New York 2018-01-31

Day One

In a time where the digital glimpse into a relationship is usually a picture perfect happy couple, appearances can be more deceiving than ever. A youthful romance turns from heart emojis to jealousy and control before your eyes in an impactful animated short film, “Sunshine,” for nonprofit Day One from BBDO and creative studio Lobo. The animated nature of the short, led by Lobo Creative Director Guilherme Marcondes, shows a budding young love, moving from the blissful early stages of carnival-won stuffed animals and selfies to a gradually more jealous, controlling and abusive relationship.The meaningful short launches in conjunction with Teen Dating Violence Awareness Month and amidst the flurry of conversation surrounding the #MeToo movement, and is aligned with Day One’s mission to partner with youth to end dating abuse and domestic violence through community education, supportive services, legal advocacy and leadership development.The upbeat “Walking on Sunshine” pop track is juxtaposed with the subtly sinister direction of the narrative, initially aligning with the sweet early romantic moments but quickly turning as a dark backdrop to the pervasive abusive behaviors.

Directors

Case Study DayOne

Case Study DayOne

Credits

  • Agency BBDO NY
  • Executive Producers Luis Ribeiro, Alberto Lopes, Sergio Salles
  • Global Head of Production Loic François Marie Dubois
  • Director Guilherme Marcondes
  • Producer Aron Matschulat Aguiar
  • Coordinators Michelle Vinotti, Clara Morelli
  • Production Assistants Gabriela Leal, Lorenzo di Pace
  • Art Director Felipe Jornada
  • Concept Artists João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
  • Storyboard Antonio Soares Neto, Vinicius Barros
  • CG Director Olavo Chagas
  • Modelling Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
  • Lead Rigging Flavio Castello
  • Rigging Alexandre Marassá, Felipe Gimenes
  • Animation Coordinator Leonardo Cadaval
  • Animation Supervisor Marcio Nicolosi
  • Previs Lucas Peres
  • Animators Andrea Delfino, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Janaina Bonacelli, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Marcio Nicolosi, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
  • Lookdev & Render Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
  • Lead Compositor Bruno Ferrari
  • Compositors Diogo Girondi, Nara Andrade, Renato Trippi, Guilherme Sarinho
  • VFX Lucas Stringhetti
  • VFX 2D Chan Tong
  • Color Grading CO3, Leticia Blanco
  • Editor Aron Matschulat Aguiar
  • Assistant Editor Eduardo Lopes
  • R&D Giovanni Meneghel, Cláudia Fujiwara, Vedran Sinobad, Diana Naranjo Pomalaya
  • Technical Support Cadu Penacchin, Weslley Oliveira, Mateus Ruiz