These films are the first in a series of 6 chapters telling the story of XP Investments, from its founding in 2001 and following its successful trajectory. Created by Grey agency, the campaign aims at underscoring the human, personal aspects of the brand, setting it apart from the cold, businesslike environment of the financial industry.
With that goal in mind, Lobo was called upon to turn those ideas into dynamic, exciting animations, mixing motion graphics, CG, photography and live action to create a bold language that distinguished itself from the corporate communication style usually found in the segment.
