Reckitt 2025-02-18

Vanish "The Bully Monster"

At LOBO, we believe animation has a unique power—it can make complex topics more approachable while still packing an emotional punch. When BETC HAVAS and Vanish approached us with this meaningful project about bullying, we knew we had to handle it with care. From script to final frame, our goal was to bring sensitivity and impact to the story, making each moment a call for reflection. Back-to-school season is a time of fresh starts, and we wanted this film to spark important conversations for kids and families.By combining thoughtful storytelling with the expressive potential of animation, we crafted a film that speaks to the heart—because some stories need to be told in just the right way.

Directors

Credits

  • Agency BETC HAVAS SP
  • Creative Directors Juliano Almeida & Paula Junqueira
  • CCO Erh Ray
  • VP Creative Directors Alexandre Vilela (Xã) & Sophie Schönburg
  • Directors Gabriel Nóbrega & Pedro Conti
  • New Business Director Luiz Braga
  • Project Director Márcia Guimarães
  • Project Managers Rubia Elias, Carolina Gorga
  • Editing Eduardo Silva
  • Motion Graphics Luiz Ferreira
  • Compositing Diogo Girondi & José Eduardo Ambrósio
  • Color Grading Letícia Blanco
  • Post Production Producers Eduardo Silva & Ricardo Vaz
  • Post-Production Coordination Tatiana Caparelli
  • Team Coordination Rosangela Gomes, Ana Mendes, Nathaly Lopes
  • Editing Assistants Fábio Augusto, Isabela Balbo, Marcos Tavares
  • Content Strategy Mat Rodrigues
  • Animatic Márcio Guerra
  • 2D Concepts Marcos Felix, João Capoulade, Ivan Freire
  • 2D Props Wilson Panassi, Rafael Fernandes
  • Game Development Diogo Kalil
  • 3D Team Coordination Ana Mendes
  • CG Director Franck Falgueyrac
  • Lead 3D Modeler Tiago Mesquita
  • 3D Modelers Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani
  • Lead Rigging Rafael Dias
  • Rigging Team Rafael Dias, Rafael Shiva, Gabriel Nakata
  • Lead Animation Larissa Paz & Michael Maron
  • Animation Team Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, André Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama
  • Rendering Diego Esteves, Mauricio Pirillo
  • Matte Painting Ricardo Riamonde
  • Lead Simulation Luiz Duarte
  • Simulation Team Luiz Duarte, Eduardo Dutra
  • LookDev Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo
  • Sound Production Company DaHouse Audio
  • CG Coordinator Diego Esteves