72andSunny 2023-02-05

Tillamook

Continuing its brand musical affinity, Agency 72andSunny, mixed media company LOBO and their production company partner Surreal Hotel Arts drop bars (of cheese) for Tillamook in its latest ad featuring three tasty tracks created by musicians and social media influencers. Tillamook, the 113-plus-year-old dairy co-op, presents “Block Jams,” a cheddar-inspired album to get consumers singing to a new cheddar tune. The ad will air ahead of the Music’s Big Night broadcast on February 5 and during this year's big game. “Block Jams” is not sold in stores, but fans can listen to the full tracks at Tillamook.com and find delicious Tillamook Cheddar at their local retailer.The “Block Jams” ad--directed by Oriol Barberà --includes the catchy hip-hop “Stack That Cheddar” by Grace Hayes, electronica’s “C.H.D.D.R.” by Carson Elliott, and the R&B “Double Dippin’ With You” by Good Boy Noah. Oriol and Sophia Lou, the editor, capture the nostalgic night owl album commercial of the ‘80s and ‘90s

Directors

Block Jams "Slices of Summer"

The chart-busting team of LOBO, 72andSunny, Surreal Hotel Arts and Oriol Barberà reunite to drop another massive hit for Tillamook Cheese: the second volume of the Block Jams album series, titled Slices of Summer, just in time to celebrate the sunniest of seasons. This time the tongue-in-cheek compilation features contributions from musicians and influencers like Carter Vail, Joshua Williford and Grace Hayes, each offering a unique, cheese-inspired perspective and style to the project.

Credits

  • Director Oriol Barberá
  • Executive Producer Luis Ribeiro
  • Head of Production Clara Morelli, Marcelo Barbosa
  • Producer Pablo Zurita
  • Line Producer Paul Amorese
  • Executive Producer Live Milena Trindade
  • Assistant Director Andrew Pino
  • Lobo Coordinator Otto Goldstone
  • Production Manager Miranda Sidor
  • Production Coordinator Vincent Hall
  • DOP Tristan Sheridan
  • Gaffer Nick Ostrovsky
  • Key Grip Ryan McGuire
  • Production Designer Kai Boydell
  • Food Stylist Julie Hopper
  • Wardrobe Stylist Jamie Catino
  • Choreographer Ryan Spencer, Andrea Bess
  • Hair & Makeup Michelle Ramos
  • Casting Face in the Crowd Casting
  • Editor Sophia Lou
  • Colorist Derek Hansen
  • Post-Production Coordinator Rosangela Gomes
  • Post-Production Assistant Nathaly Lopes, Bruna Boretto
  • Post-Production Producer Marcio Lovatto, Karen de Moura
  • Storyboard artist Allan Rabelo
  • Concept Art Pedro Jones
  • Editor Lobo Pedro Falcone
  • Compositing Supervisor Leando Pena
  • Compositing Artist Carlos Campos, Rodrigo Silva, Rogerio Merlino
  • Rotoscope Gassan Abdouni
  • Modeling, Lighting & Render Marco Wey
  • DMP Artist Ricardo Riamonde
  • In-house Color Grading Leticia Blanco
  • Motion Graphics Artist Thomas Mena, Marccos Chaves
  • Sound studio Lime Studios
  • Opening Music Mean Machine
  • Stack That Cheddar Grace Hayes
  • C.H.D.D.R. Carson Elliot
  • Double Dippin’ With You Good Boy Noah