AbbVie 2022-09-18

Atopics

LOBO teamed up with FCB Health agency and pharmaceutical company AbbVie in a campaign to raise awareness of atopic dermatitis. Entitled “Atopics”, it’s composed of three films that portray the reality of people who suffer from this condition, each piece focusing on different profiles of patients and the various ways it affects their lives.The first film to be aired is called “The Scorching Cold”, and draws attention to the way the disease can impair the patient’s sleep patterns, which in turn impacts their work, studies and other daytime activities. It was produced with a combination of 2D animation and real scale model settings: the house interiors where the story takes place was built in our studio with a high level of realism and detail, rich in natural textures such as wood, fabric and metal.The character and other details –water, fire and leaves, for example.– were produced in 2D animation, with a stylized and clearly hand-drawn style. However, the character seems to “inhabit” the scenery in a realistic way, as if his illustration had a physical presence inside the model, projecting and receiving shadows, reacting to the lighting etc. – without losing its two-dimensional appearance.Some parts of the physical set were animated in real time during the shoot, like the tree branches outside the window and the covers when the character jumps into bed. 

Directors

Atopics _MKOF

Atopics _MKOF

Making of

Credits

  • Client AbbVie
  • Agency FCB Health São Paulo
  • Director Gabriel Nobrega
  • Executive Director Alberto Lopes
  • Executive Producer Francisco Puech, Fernando Carvalho
  • Account Manager Márcia Guimarães
  • Account Raphael Stanzani, Thais Lopes, Giovanna Lucena
  • Production Coordination Fernando Alcantara, Marcelo Jacob, Marcelo Jacob, Fernando Alcantara, Daniela Antunes
  • DOP Lucas Andrés Barreto
  • Line Producer Anderson Boscari
  • Set Designer João Cunha Fernandes Junior
  • Post Production Clara Morelli, Tatiana Caparelli
  • Coordination Rosangela Gomes, Cristiane Santos, Bruna Boretto
  • Post Production Producer Eduardo Silva, Ricardo Vaz
  • Editor Eduardo Silva
  • Concept Art Rafael Fernandes, Wilson Panassi, Bia Leme, Tiago Kogi, Fernando Miller, Rafael Rosa, Gabriel Gomes;
  • Head of CG Fabio Shigemura
  • 2D Lead Animation Evanildo Santos, Hugo Takahashi, Raul Vanussi
  • Color Grading Abruel Silva, Arthur Afonso, Jesse Alves, Moises Warlei Pereira Santos
  • 2D Animation Diones Ignacio, Genoviz Pagani Filho, Siddhartha Ahearne, Vagner Roberto de Farias, Carolina Senra Moulin Ribeiro Netto, Constantin de Tugny, Gabriel Fraga, Maitê Arrieira Mahl, Raul Vanussi, Albert Mazuz
  • 2D Animation Andre Vieira, Brenda Maryan Cantanhede Andrade, Bruno Cavalcanti, Diego Quirino da Silva, Jesse Alves, Moises Warlei Pereira Santos, Pedro Spaolonzi, Samuel Sathler
  • Lead Composition Leandro Pena
  • Composition Marcelo Panzera, Rodrigo Vec, José Eduardo, Gassan Abdouni
  • Sound Design Canja
  • Production coordination (Cartel Cartoon) Evanildo Santos, Raul Vanussi
  • Production assistant (Cartel Cartoon) Larissa Uehara
  • Coordination assistant Dafne Santos
  • Motion Design Felipe Frazão, Julio Saez, Bruno Ronzani, Rafael Valle