Hill Holliday 2021-10-07

Donate Life

Donate Life America is a nonprofit organization dedicated to increasing the number of donated organs, eyes and tissues available to save and heal lives through transplantation, while developing a culture where donation is embraced as a fundamental human responsibility.Their latest campaign chooses the heart as its main symbol, and asks the audience a serious question: “What life do you want your heart to have after your life?”. Through animation, the viewers are presented with two possible paths their hearts could take after they die, depending on their choice of becoming organ donors or not: one in which it simply decays under the earth, and one in which it lives on after being transplanted and gets to take walks on the beach, shoot hoops, go for a drive and so on.The film was produced entirely in stop motion, with carefully hand-made felt dolls and wooden sets and props that give an irresistibly cute charm even to the most gruesome, worm-ridden scenes.

Directors

Behind the scenes

Check out our behind the scenes of stop motion and the creations of the characters and settings.

kayaking
Camping
climbing
knitting

Credits

  • Agency Hill Holliday
  • Director Mateus de Paula Santos
  • Executive Producer Luis Ribeiro, Francisco Puech
  • Executive Producer Assistant Fernando Alcântara
  • Head of Production Clara Morelli
  • Producer Carol Duarte, Paula Nobre
  • Post-Production Producer Marcelo Barbosa
  • Concept artist Felipe Jornada
  • Editor Pedro Falcone
  • Previs & 3D Supervisor Danilo Enoki
  • Composition Juan Marcello Panzera / Leandro Pena
  • Color grading Letícia Blanco
  • Coordinators Rosangela Gomes / Cristiane Santos
  • Coordinators Assistant Bruna Boretto
  • IT Matheus Rodrigues / Ernande Dante / Cadu Pennachin
  • Asset managers Marcos Tavares / Isabela Balbo / Fabio Augusto
  • Research Carolina Mendes
  • Line Producer Anderson Boscari
  • Stopmotion Coordinator Bianca Viani
  • Set Designer Borys Duque / Fabiana Fukui
  • Stopmotion animator Érica Valle
  • Characters / Art Natália Vaz
  • Art Assistant Michelle Chuang
  • Director of Photography Nidin Sanches
  • Motion Control André de Souza