Huge NY
2021-11-18
Canidae
Lobo and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign “A World of Goodness for Pets and our Planet”. Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.
Directors
Credits
- Agency HUGE
- Agency producer Arielle Solc
- Agency Creative Director Meg Douglas
- Director Mateus de Paula Santos, João Tenório
- Executive Producer Luis Ribeiro
- 1st AD Ryan Dearth
- Director of Photography Erin ColleI
- Line Producer Paul Amorese
- Head of Production Clara Morelli
- Producer Aron Aguiar, Paula Nobre
- Post-Production Producer Tatiana Caparelli
- Editor Kaue Kabrera, Beto Araujo
- CG Supervisor Olavo Chagas
- Art Director Renato Klieger
- CG Effects Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas
- Modeling Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas
- Rigging Supervisor Felipe Gimenes
- Rigging Flavio Castello
- Animation Supervisor Helio Tak
- 3D Animation Raphael Silva
- Texture Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas
- Lighting & Render Thiago Pereto, Lucas Cavaler
- Color Grading Leticia Blanco
- Head of Compositing Leandro Pena
- Compositing Leo da Silva
- MaIe Paint Ricardo Riamondi, Rudi Gude
- Rotoscopy Marcello Amigão, Rodrigo Vec
- Stills Composition Julio Saez
- Music Duotone
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