Decoded Advertising
2019-07-01
The Pennsylvania State University
The Pennsylvania State University, also known as PSU, is launching a campaign together with Decoded Advertising and Lobo to show the positive impact their alumni are making upon the world. Thanks to the education and tools provided by PSU, a large number of scientists and researchers are developing innovative solutions to many of today’s problems – people like Christina Grozinger, who’s implementing creative approaches to prevent the decline in bee populations in Pennsylvania and beyond, and Shevy Karbasi, who was motivated by his own grandfather’s bout with cancer to create an equipment that allows patients to take blood tests quickly at home. Those stories are told in a rich, painterly graphic style, reminiscent of sophisticated editorial illustrations, combining CG animation with hand-drawn elements like brush strokes and textures.
Directors
PSU "Shevy Karbasi"
PSU "Shevy Karbasi"
Credits
- Director Guilherme Marcondes
- Executive Producer Luis Ribeiro
- Post Production Coordinator Clara Morelli, Rosangela Gomes
- Coordination Assistant Tainá Soares
- Producer Aron Aguiar, Lilka Hara, Marcelo Barbosa
- Concept Art Felipe Jornada, Wilson Panassi, Rafael Fernandes, Jaye Jungeun Kim, Bruna Imai
- Storyboard Antonio Soares Neto
- 3D Coordinator Cintia Miura, Filipe Lopes
- Rigging Supervisor Leonardo Cadaval
- 3D Animation Supervisor Jerome Saravas
- Rigging Flavio Castello, Henrique Ribeiro, Felipe Gimenes, Lucas Magalhães, Leonardo Cadaval
- 3D Modelling Marcel Fukuwara, Natan Zuanaci, Thiago Batista, Rayza Alvarez
- 3D Animation Daniel Bahia, Jerome Saravas, Marcio Nicolosi, Michel Maron, Ronaldo Brito, Stephanie Kajimoto
- Motion Graphics John Harrison, Janelle Miau, Bruno Ronzani, Francisco Beraldo, Julia Goes
- 2D Animation Paulo Passaro, Bruno Tedesco, Francisco Beraldo, Julia Goes
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