MRM Mc Cann Madrid 2019-04-23

Vauxhall Astra Ultimate

Everybody knows the classic tale of Cinderella. But has anyone wondered how this story would sound like told backwards? It would start with a beautiful princess in a castle as she gets the news that her handsome husband, the prince, wants to divorce her. After having her glass slippers taken off her feet, Cinderella finds herself leaving a big party in a carriage that turns into a pumpkin. The horses then turn into mice, the fairy godmother disappears, and her beautiful dress is replaced by soot-stained rags. In the end, Cinderella is made to work in a kitchen where her stepmother and stepsisters spend all day being horrible to her.This fairy-tale-turned-tragic-story is used by Vauxhall Motors to highlight that the Astra Ultimate comes with reverse camera as standard. After all, as the voiceover sums up in the end, “things can end badly backwards”.Lobo brought this tale to life in an exuberantly-looking piece of 3D animation, done in a style that resembles stop motion made with puppets, with a lot of care dedicated to simulate real miniature dresses, settings and props.

Directors

Credits

  • Agency MRM - Mccann
  • Director Gabriel Nobrega
  • Executive Assistant Francisco Puech Leão
  • Producer Ricardo Vaz, Eduardo Silva
  • Art Director Felipe Jornada
  • Animation Director/Stop Motion Animator Lee Peffer
  • Director of Photography Lucas Andrés Barreto
  • CG Supervisor Mauricio Lobel
  • Art Coordinator/Set Supervisor Fabiana Fukui
  • 3D Animatic Rudi Gudi
  • Concept Felipe Jornada
  • Modeling Frederyco Martins, Bruno Saber
  • Leading Composition Leandro Pena
  • Yeti/Hair Marcelo Paskoa da Costa
  • Composition Rafael Chiavegatti
  • Roto/Clean Up Gassan Abdouni
  • Roto/Clean Up Diego Ruiz
  • After Effects Denis Milani Adriano
  • Look Dev/Render Thiago Peretto
  • 3D Animation Daniel Bahia, Stefane
  • Animation Supervisor Jerome Saravá
  • Rigging Supervisor Leo Cardaval
  • Rigging Henrique Ribeiro
  • Color Leticia Blanco
  • Set Design Borys Marques de Castro, Fabiana Fukui
  • Set Design Assistant Natalia de Alcantara Vaz, Ligia Mie Jeon, José Paulo da Silva
  • Line Producer Themistocles José da Silva Neto
  • Assistant Set Design Michelle Chuang
  • Stop Motion Puppets Leonardo Muela, Ricardo Argenton
  • Client Support Fernanda Germek