Lew'LaraTBWA
2019-05-02
Dorina Nowill Foundation
The Dorina Nowill Foundation for the Blind is a Brazilian philanthropic institution that has for over 70 years led several initiatives for the social inclusion of visually impaired people. Chief among those efforts is the popularization of the Braille writing system, a method based on patterns of raised dots that can be perceived tactically.Being the primary element of this system, which has given access to the written word for countless of visually impaired people, the dot received a tribute in the form of an animated film, created by Lew Lara and Lobo. The voiceover ponders over the various common-sense interpretations of the word “dot”, before stating the special meaning it has for a visually impaired person. At the same time, a series of elegantly stark black and white graphics provide a visual interpretation of the narrative, oscillating between the abstract and the figurative, the digital and the organic, blending various animation and filmmaking techniques.
Directors
Credits
- Agency Lew Lara
- Director Fabio Acorsi
- Executive Producer Alberto Lopes
- Account Manager Thais Lopes
- Director of Photography Andreia de Marchi
- Editing Herbert Gondo, Eduardo Henrique Lopes
- Post Coordinators Clara Morelli, Rosangela Gomes
- Post Producer Gustavo Banevicius
- Concept Fabio Acorsi, Felipe Frazão, Maurício Reis
- Motion Design Maurício Reis
- 3D Animation and Render Ale Eschenbach
- Props Fabio Acorsi, Ale Eschenbach, Mateus Pereira de Jesus
- Line Producer Themístocles Neto
- Live Animation Fabio Acorsi, Ale Eschenbach, Maurício Reis, Mateus Pereira de Jesus
- Art Producer Mateus Pereira de Jesus, Ale Eschenbach
- Ingest Eduardo Henrique Lopes, Marco Tavares
- Roto Diego Ruiz
- Composition Fabio Acorsi, Leandro Pena
- Coloring Leticia Blanco
- Assistant Coordinator Taina Soares
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