Ogilvy Brasil
2017-06-23
VR Vaccine
Hermes Pardini Laboratories, Ogilvy Brazil and Lobo, teamed up to battle one of the world’s most powerful forces: children’s fear of taking vaccine shots.The strategy chosen against such seemingly unbeatable challenge was to create an immersive fantasy world in which the child becomes a hero, and the vaccine shot a shield that helps her defend the realm against an enemy invasion.This experience could only be created with VR technology, and all it takes is a headset and smartphone for the child to become so enthralled by the fantastic environment and the engaging story that he completely forgets about the shot, and the crying and screaming gives way to excitement and awe.
Directors
Credits
- Agency Ogilvy Brasil
- Directors Nando Cohen, Luiz Evandro
- Executive Directors Alberto Lopes, Paula Moraes, Francisco Puech
- Director of Photography Claus Stellfeld
- Account Management Isabela Gava, Vandreia Ribeiro, Giovana Grigolin
- Editor Fred Siviero
- CG Director Olavo Chagas
- Animation Supervisor Leo Cadaval
- Programming Kleber Kenyti
- Sound Design Sonido
- 360 Post-production João Miguel
- VR Associate Executive Producers Eliza Flores, Andre Sernaglia
- VR Project Manager Giovanni Ferreira
- Unity Dev Ken Ichi
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