Kopenhagen is a fine chocolate brand oriented to bringing happiness through its chocolates, and is always aware of market changes to innovate and meet the preferences of its consumers. CREATIVE CHALLENGE: Christmas is one of Kopenhagen’s main moments of relationship with brand lovers. The brand’s chocolate panettone has 8 flavors of variety, and the Christmas experience begins with the packaging: each box, besides being made with fine and elegant materials, is an invitation to dive into the Christmas Spirit. To add a special touch of magic, we needed to create an augmented reality experience that brought the packaging elements and characters to life. In addition, these assets were used for the Kopenhagen Christmas advertising film. ISSUE DETECTED: Create, in record time, 9 different webAR animations to run in real time, and concurrently create and produce an advertising film. DEVELOPMENT: There were 3 phases of development: 3D packaging layout, development of light animations to run in real time and webAR development with target detection. RESULT: Combining Lobo lab’s expertise in immersive content and Lobo’s expertise in computer graphics, it was possible to share assets and animations in both productions, and we have used webAR because it is more democratic – compatible with more devices – and hassle free – no apps need to be downloaded to live this magical Christmas experience.