22Squared 2016-06-07

Interface "Unlikely Hero"

What happens when a big corporation realizes the environmental effects of its own practices?If that company is Interface, the answer is simple: A BIG change. 22squared and Lobo partnered to create a short film with a bold premisse: Let’s be honest about who our client was to highlight the power of the change for a good cause. Two decades ago Interface, a leading carpet tile design and fabrication company, started to change its polluting manufacturing practices. In 2006 they announced their goal to become a zero impact operation by 2020. Despite having won awards and recognition from several specialized institutions, Interface’s history haven’t been told to the large public, until now.Our mission was to dramatize what otherwise would be a long list of achievements in manufacturing technology. What is really important for the world at large is the human message behind it all: We are able to change for good when we recognize our past mistakes and make a true effort of transformation.The company is materialized as the film’s main character: A towering monster oblivious of his own impact as his view of the world below is blocked a thick blanket of polluted clouds of its own creation. Meanwhile, a little girl living in the polluted land below dreams of seeing blues skies for once in her life. The only way for her to get above the clouds is to climb the monster itself, “Jack and The Beanstalk style. That impulsive plan leads both characters to an expected encounter that will spark Interface’s sense of awareness.From 22square’s original idea of the “monster who didn’t know it was a monster”, Lobo developed the script and created the visual style, taking inspiration from Japanese animated films to mid-century modern design and illustration.

Directors

UnlikelyHero_BTS

UnlikelyHero_BTS

Credits

  • Agency 22Squared
  • Creative Director Mateus de Paula Santos
  • Director Guilherme Marcondes
  • Global Head of Production Loic Francois Marie Dubois
  • Producer Aron Matschulat Aguiar
  • Team Coordinator Michelle Vinotti
  • Concepts Artists Antonio Soares Neto, Isabela Littger, Felipe Jornada, Marcelo Souto, Virches Romulo de Oliveira
  • CG Director Olavo Chagas
  • Modelling Danilo Gerard, Marcel Nilo, Bruno Saber, Marcos Smirkoff, Rafael Segnini, Rodrigo Paulicchi, Olavo Chagas
  • Render & Lighting Henrique Dan Fuzitani
  • Texture Artists Isabela Littger, Naiara Lima, Wilson Panassi, Henrique Dan, Olavo Chagas
  • Previs 3D Layout Olavo Chagas
  • 2D Animation Paulo Passaro, Cauê Mendes
  • Composition Eduardo Lima, Renato Carone, Saulo Silva
  • Simulation Rogerio Miyagi, Fernando Magalhães, Edivaldo Silva
  • Colorist Leticia Bianco
  • R&D & Pipeline Giovanni Meneghel, Cláudia Fujiwara
  • Tech Support Thiago Herrero, Cadu Penacchin, Weslley Oliveira
  • Detuco Executive Producer Maximo Araujo
  • Detuco Producer Valentín Alén
  • Detuco Rigging Nicolas Rossi, Flavio Bianchi
  • Detuco 3D Animation Claudio Langsam, Carlos Marquez, Rodrigo Reinoso
  • Detuco Simulation Mariano De Apellaniz, Nicolas Sparnocchia
  • Detuco Matte Painting Fernando Sawa
  • Music and Sound Design Paulo Beto
  • Voice Over Susan Constantine
  • Composition José Marcelo Santos