BBDO New York
2015-11-04
Autism Speaks
Lobo and BBDO NY joined Autism Speaks, an advocacy organisation in the United States that sponsors research and awareness activities, and the Ad Council in a campaign to help parents identify signs of autism in their children.The centerpiece of the campaign is a 1-minute film based on firsthand accounts from Jacob, an 11-year boy who was diagnosed with autism when he was 3. To transform his personal experiences into something universally relatable we chose the animation route, using symbolic language and visual abstraction to create a fablelike ambience capable of communicating very real, recognizable symptoms.Since our goal was to create a fantasy world grounded in reality, we decided to build all settings as actual scale models in our studio. Apart from the animated characters, which were created in CG, everything you see in the film is real miniature objects, a combination of fabricated props and natural materials that give the spot a tactile, handcrafted feel.
Directors
Autism Speaks - Behind The Scenes
Autism Speaks - Behind The Scenes
Credits
- Agency BBDO New York
- Chief Creative Officer - NYC Greg Hahn
- Executive Creative Director Matt Macdonald
- ACD/Copywriter Mark Anderson
- Senior Art Director Bianca Guimarães
- Director of Integrated Production David Rolfe
- Group Executive Producer Julian Katz
- Senior Producer Whitney Collins
- Music Producer Melissa Chester
- Managing Director Kirsten Flanik
- SVP, Account Director Sarah Parkinson
- Account Manager Sarah Albertelli
- Account Executives Michelle Brandow, Sigourney Hudson-Clemons
- Director Guilherme Marcondes
- Global Head of Production Loic François Marie Dubois
- Executive Producer Sergio Salles
- Producer Matschulat Aguiar
- Concept Artists Felipe Jornada, Antonio Soares Neto
- Storyboard Artist Antonio Soares Neto
- Type Designer Marcello Righini
- Editor Marcelo Teixeira
- Flame Artist Carlos Campos
- Executive Producer André Rosa
- Produtora / Line Producer Maria Antunes
- Director of Photography Alexandre Elaiuy
- Robot André de Souza
- Stop Motion D. Lee Peffer II
- Production assistants Alice Monterosso, Marcela Biasi, Mauro Lúcio da Silva, Thiago Anzai, Oswaldo Esposito, Renan Campos
- Art Director Fabiana Fukui
- Set Design and Props Daniel Faccioli, Carmem Guerra, Borys Duque, Laura Stankus
- NYC Live Action Crew - Line Producer JD Davison
- Director of Photography Vince Vennitti
- Production Assistants Ian Korer, Alden Nelson, Larry Robinson
- Sound Taylor Roy
- CG Director Olavo Chagas
- 3D Modeling Ina Carolina, Rafael Segnini, Marcel Nilo, Henrique Dan Fuzitani, Olavo Chagas, Felipe Bassi
- Rigging Vivi Adade, James do Carmo
- Animation Supervisor Helio Takahashi
- 3D Animation Marcio Nicolosi, Rodrigo Souza, Daniel Alvite, Jannaina Bonacelli
- Animador Trainee Renato Crescenti
- Texturing Ricardo Riamonde, Henrique Dan Fuzitani, Ina Carolina, Olavo Chagas
- LookDev Henrique Dan Fuzitani, Olavo Chagas
- Render & Lighting Supervisor Henrique Dan Fuzitani
- Lighting Henrique Dan Fuzitani, Guilherme Rizzo
- Technical Support Cadu Pennachin, Thiago Herrero, Weslley Oliveira
- R&D & Pipeline Giovanni Meneghel, Rosenio Pinto, Claudia Fujiwara
- Executive Producer - VFX Crew Guilherme Correa
- VFX Director Caio Montanari
- Post-production coordinator Rogerio Alves
- Post-production coordinator assistant Marina Ricardi
- VFX assistant Bruno Chiodi
- Composite Artists Filipe Maya, Rafael Zierhofer, Sergio Jacobina
- Colorist Carlos Bumbiers
- Cinematographer Andreia Demarchi
- Editor Marcelo Teixeira
- Real models Marcos Perassollo
- 3D Lighting & Rendering Luiz Junior
- Post Production Danilo Atanazio, Paulo Amaral
- Type Designer Marcelo Righini
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