TBWA Paris 2015-02-19

Mc Donald's HappyMeal Character

Lobo was approached by TBWA\Paris and Passion Pictures in 2012, under creative guidance of director Laurent Nicolas, with a bold proposition: to bring McDonald’s new mascot Happy to life and take charge of producing a continuing series of animated shorts where he would interact with characters from all major animation studios, like Dreamworks, BlueSky, Reel FX and Fox. Naturally, we jumped at the chance without a blink.With Loic Francois Marie Dubois as it Creative Executive Director it was a hugely complex enterprise, coordinating assets from various production companies and generating content for an array of different markets around the globe; but also a very gratifying experience, one that allowed us to work with so many amazing new characters and beloved franchises from the world of film and animation.Today, the project keeps going stronger than ever, now under Lobo’s full control. And every time a new McDonald’s Happy Meal campaign shows up on the horizon we can’t wait to see what characters we’ll have the privilege to work with, and what wild antics they will get embroiled in with our wacky, cheerful friend Happy. 

Directors

McDO Happy Meal "MKOF"

McDO Happy Meal

Credits

  • Agency TBWA Paris
  • Production Company Lobo
  • Creative Executive Director Loic François Marie Dubois
  • Producer Susan Constantine, Patricia Signorini, Aron Aguiar, Amanda Queiroz Telles, Ana Leitão da Cunha, Gabriel Mariano
  • Director Franck Falgueyrac
  • CG Coordinator Diego Esteves, Rick Ramos, João Márcio Gomes
, Olavo Chagas, Julia Lemos, Guilherme Rizzo, Paulo Pinho, Felipe Lopes, Rafael Segnini, Rodrigo Paulicchi
  • Composition Narayani Andrade, Leonardo Augusto, Rafael Chiavegatti, Rodrigo Vec, José Eduardo Ambrosio, Carlos Campos, Renato Carone, Guilherme Sarinho, Diogo Girondi, Leandro Pena
  • Animation Daniel Figueiredo, Stephanie Kajimoto, Jerome Saravas, Marcio Nicolosi, Ronaldo Brito, Raphael Vinicius Silva, Jorge Zagatto Neto, Jannaína Bonnacelli, Helio Takahashi, Alexandre Martins, Ivan Oviedo, Marco Trandafilov, Guilherme Gubert, Vitor Dinis, Leandro Martins, Daniel Alvite, Rodrigo Souza, Br
  • Texture Olavo Chagas, Franck Falgueyrac, Ina Carolina
  • Modeling Diego Esteves, Natan Zuanaci, Bruno Saber, Ina Carolina, Rodrigo Reis, Guto Sposito, Luiza Takayassu, Eiti Sato, Marcell Fukuawara, Adam Pierre, Bruno Coimbra, Cintia Miura, Alessandro Barbosa, Daniel Adami, Leo Rezende, Rodolfo Araújo, Felipe Bassi, Marcel Nilo, Gabriel Lacerda, Marcel Tsuruda, Fre
  • Render Rafael Migliorini, George Damiani, Luiz Felipe Benassi,  Igor Colaiacovo, Julia Lemos, Mauricio Trivelini, Mauricio Pirillo, Thiago Peretto
  • Rigging Viviane Adade, Leornado Cadaval, Flávio Castelo, Alexandre Marassa, Felipe Gimenes, Henrique Ribeiro, Lucas Magalhães
  • Simulation Lucas Stringhetti, Felipe Marceu, Luiz Duarte, Alexandre Yamamoto, Rogerio Miyagi, Edd Souza, Christye Lira
  • Matte Painting Eduardo Schaal, Ricardo Riamonde, Montalvo Machado, Caio Bucaretti
  • Sound Design Hilton Raw
  • concepts Debora Matsuda, Wilson Panassi, Fernanda Oliver, Isabela Littger, Rômulo de Oliveira Pereira, Antonio Soares Neto ,Vinicius Barros, Erica Nagai