O2 VCCP 2015-02-27

Memories

Director Lobo takes us on a vibrant voyage through India, Pakistan and Bangladesh in VCCP’s new O2 International Sim commercial.The commercial sees the O2 Sim card travelling through the landscapes of India, Pakistan and Bangladesh using the designs of local artists Shuvo Arman, Humna Mustafa and Anj Rana . Lobo successfully bring these worlds to life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. Lobo worked closely with each individual artist to ensure their style and culture was accurately translated and represented throughout the film.Lobo says ‘The greatest challenge was to create the worlds as if imagined by the artists themselves and also to animate them, because even if the designs worked great as a still artwork for print at that stage one could only imagine it "alive" and animated… we think it worked out pretty well.’

Directors

O2 "Memories" Making Of

Credits

  • Agency VCCP
  • Production Company Passion Pictures
  • Director Lobo
  • Post-production Lobo
  • Creative Director Mateus de Paula Santos
  • Creative Executive Producer Loic Francois Marie Dubois
  • Producer Aron Matschulat Aguiar
  • CG Director Diogo Kalil
  • Art Director Diego Coutinho
  • Motion Designers Diego Coutinho, Diogo Kalil, Bruno Ferrari, Fabiano Broki, Francisco Beraldo
  • 2D Animation Paulo Passaro
  • Particles Animation Roger Marmo, Fabiano Broki, Cassio Homa (Houdini)
  • 3D Animation Aulo Licínio, Alexandre Martins, Victor Dinis Fernandes, Diogo Kalil, Ivan Oviedo
  • Modelling Carolina Nogueira, Marcos Smirkoff, Rafael Segnini
  • Render Felipe Bauer, Roberto Maki
  • Compositing Bruno Ferrari, Fabio Acorsi, Diogo Kalil, José Eduardo Ambrosio (Flame)
  • Textures Marcelo Righini, Michel Venus, Diego Coutinho, Francisco Sanches
  • Rigging James do Carmo, Richard Maegaki, Viviane Adade
  • Executive Creative Director (VCCP) Darren Bailes
  • Creative director (VCCP) Jim Thornton
  • Art director (VCCP) Jonny Parker
  • Copywriter (VCCP) John McLaughlin
  • Planner (VCCP) Dan Bowers
  • Print Producer (VCCP) Suzi Haverty
  • TV producer (VCCP) Becky O'Sullivan
  • Executive Producer (Passion) Alex Webster
  • Producer (Passion) Katie Makin
  • Media Agency ZenithOptimedia
  • Media planner Vikki Bates
  • Soundtrack Nitin Saw
  • Sound Design Wave Studios