Mustache

Tribeca Film Festival “BLOOMBERG”

The Tribeca Film Festival grew out of the trauma of 9/11 and brought new life to a city that had been shaken to its core. In the two decades since its founding, the festival has become a symbol of resilience and rebirth, an economic driver that reaffirmed the creative spirit that makes New York unique. The city faced a different kind of challenge last year with Covid-19, and now, as it emerges from the shadow of the pandemic, Tribeca celebrates its 20th anniversary ushering in the return of live entertainment as the first major North American film festival to be held in person. To mark this occasion Bloomberg Philanthropies, who has been a proud supporter of the Tribeca Film Festival from the start, commissioned Mustache ad agency and LOBO to create a film that praises New York’s resilient spirit and its ever-changing nature. Mixing 2D and 3D animation, with an elegant, streamlined visual direction made up of stylized shapes, clean lines and a limited color palette, the film celebrates both the city’s architecture and its human element, alternating between sweeping aerial views and vivid snapshots of urban life.

Stills & Concept Art

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Credits

Agency
Mustache Agency
Client
Bloomberg
Creative Director
Will Bystrov
Agency Producer
Leslie Risak
Director
Mateus de Paula Santos
Executive Producer
Luís Ribeiro
Head of Production
Clara Morelli
Producer
Carol Duarte
Post-Producer
Karina Zambelli
Post-Production Coordinator
Rosangela Gomes
Post-Production Coordinator Assistant
Bruna Boretto
Visual Development
Pedro Jones
Lead Animation
Rudi Gude
Motion Design
Paulo Quinhone, Julia Góes