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ALA
"A hope story"
The American Lung Association's LUNG FORCE initiative is celebrating Turquoise Takeover to raise awareness about lung cancer, the nation's leading cancer killer. As a part of the important observance, the organisation, together with the Ad Council and creative agency Hill Holliday with LOBO released A Hope Story, a new public service announcement campaign to raise awareness of lifesaving lung cancer screening.
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Mix Brazil Festival
Opening 2021
This is the opening sequence for the 2021 MixBrasil festival, an annual cultural event with a focus on films related to sexuality in its various forms of expression.
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Creem
"Boy Howdy! Rises Again"
To celebrate, Creem and agency fable.works with LOBO cooked up the psychedelic smorgasbord below. Ass-flashing milk-bottle mascot Boy Howdy!—created back in the day by cartoonist R. Crumb (and yes, the exclamation point's part of his name)—rides a headless bat through an animated, pop-art landscape populated by 69 rock 'n' roll icons. That number's a nod to the mag's founding year of 1969.
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