Grey Brazil

Say yes to Quotas

The Brazilian racial quotas law that sets aside places at federal public universities for non-white minorities will reach its 10th anniversary in 2022, therefore entering a review process as foreseen by one of its articles.

To ensure that the law is renewed and expanded, the AR Movement launched an online petition, and granted Grey agency Sao Paulo and LOBO the honor of creating an animated film to call on as many people as possible to participate in the initiative.

Directed by Fabio Acorsi, the film uses the visual language of protest, direct and urgent, reminiscent of graffiti and street posters. With rough textures, synthetic illustrations and a minimalist palette composed of red, grey, white and black, the piece combines allegorical representations of situations described in Bia Ferreira’s song “Quotas Are Not Handouts” with infographics presenting data on the need for the Law of Quotas and the benefits it brings to society.

 

Stills & Concept Art

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Credits

Agency
Grey Sao Paulo
Director
Fabio Acorsi
Account Managers
Fernanda Germek, Marcia Guimarães, Pedro Victor
Concepts Artists
Maurício Monga, Guly Porto and Fabio Acorsi
Editing
Mauricio Reis
Animation 2D/3D and Composition
Maurício Reis, Guly Porto
Post Production
Clara Morelli, Tatiana Caparelli
Music Sound Design
Satelite Audio / Bia Ferreira