NHL Tokyo

Nomel’s Hard Lemonade

To greet the arrival of summer 2021 in Japan, Coca-Cola is releasing their second alcoholic beverage brand, called Nomel’s Hard Lemonade. The drink comes in three refreshing flavors, encased in colorful, pop-styled cans embellished by Walnut, a Tokyo-based illustrator.

To give life to the breezy, upbeat mood of the packaging, agency NHL Tokyo brought together live action director Genki Ito and LOBO’s 2D animation division, led by directors Isa Littger and Mateus de Paula Santos.

The film imagines the drink as the brainchild of three young friends, Natalie, Naomi and Ben, who created the delicious recipes together and started selling them out of a charming VW van. This sunny, optimistic atmosphere of friendship and community was perfectly captured on film by mr. Ito, translated into illustrations by Walnut and, to top it all off, animated by LOBO in a light, playful and exhilarating way, packed with vibrant colors, fluid motion and a distinctive hand-drawn style.

Stills & Concept Art

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Credits

Agency
NHL Tokyo
Director
Isabela Littger, Mateus Santos
Live Action Director
Genki Ito
Executive Producer
Loic Francois Marie Dubois, Michael Stanish
Head of Production
Clara Morelli
Producer
Pablo Zuritta
Post-Production Supervision
Rosângela Gomes
Post-Production Producer
Larissa Zazula
Color script
Debora Matsuda
Animation
Hugo Takahashi, Sid Ahearne, Gui Klein, Gabriel Abreu, Gian Burani, Julia Góes, Chan Tong
Composition/After effects
Rafael Gustavo Rebonato, Julia Góes