This corporate film for advertising agency Publicis tells the story of its founder, Marcel Bleustein-Blanchet (1906 – 1996). It was the exciting aspect of his story, full of twists and turns, that we found most appealing about this project; and the richness of the historical references covered gave us the certainty that we could deliver a very visually engaging result.
The agency gave us plenty of freedom to propose our own narrative and stylistic paths, as long as all visuals were in black, white and red. Our research department, together with director Ricardo Carelli and the design team explored a large body of archival material in search for imagery to illustrate the various key moments in the story. Based on those elements we created a series of well-advanced style frames, already with color keys for each moment. The creatives at the agency loved all the frames, and from that starting point we developed the entire film.