Leo Burnett / Chicago

KNOB CREEK “BOURBON & RYE”

This campaign for Knob Creek whiskey brings up vinyl record imagery as a perfect way to encapsulate the spirit of the Knob Creek customer: sophisticated, with discerning taste and an obsessive attention to detail. The parallels between the record, the turntable, the bottle and the lifestyle of the connaisseur who appreciates those fine things are traced in an elegant, continuous visual journey from micro to macro: from the soul of the vinyl to the cool ambience of an apartment, passing by luscious shots of the Knob Creek bottle and its contents.

Directed by Mateus de Paula Santos and João Tenório, the spot has CG and live action working together to create an engaging, seamless journey throughout the film. The first half is CG-based, starting deep within a canyon-like view of a vinyl record’s groove, until the camera pulls back from the turntable and passes through the amber glow of a bottle of Knob Creek. That’s when we transition to live action, showing beautiful close-ups of the curves and indents of the glass. The camera keeps the same fluid motion until we reveal the character, the drink shot and the full ambience of the living room.

Videos

KNOB_CREEK_RYE_30s.mp4
KNOB_CREEK_Bourbon_30s.mp4

Stills & Concept Art

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Credits

Agency
Leo Burnett / Chicago
Director
Mateus de Paula Santos / João Tenório
Executive Producer
Luis Ribeiro
1st AD
Ryan Dearth
Director of Photography
Tristan Sheridan
Head of Production
Clara Morelli
Producer
Pablo Zurita
Line Producer
Paul Amorese
Production Manager (Chicago)
Camron Jalayerian
Post-Production Supervision
Leandro Pena
Post-Production Producer
Marcelo Barbosa
Concept
Andrew Henrique
Storyboard Artist
Líbero Malavoglia Junior
Editor
Pedro Falcone
CG Supervisor
Marcel Fukuwara
3D Modeling
Marcel Tsuruda
3D Animation
Raphael Vinícius
Lighting & Render / Look Dev
Rafael Migliorini
Color Grading
Letícia Blanco / Luciano Guimarães
Composition
José Eduardo Ambrósio
Rotoscopy
Felipe Dumer / Gassan Abdouni
After Effects
Estevão Santos
Music /SFX
Squeak E.Clean Studios