A new cable channel dedicated to nature and extreme sports, Canal OFF unveiled last May a set of four new IDs. Inspired by the concepts of Water, Air, Earth and Urban Life, the 10 second clips are based on abstract graphics, translating their subjects visually in an impressionistic way through various animation dynamics. Even though the visual elements are purely digital, through a careful use of lighting and texture it was possible to achieve an organic and immersive result, which together with an atmospheric sound design seeks to convey the ideas of action, adventure, adrenaline and nature – the four principles that guide the channel’s programming.
Stills & Concept Art
