DAVID SP

Burger King “Burn that Ad”

Burger King is the second largest fast food chain in the world, with over 15,000 restaurants in more than 100 countries and an average 11 million customers every day. Burger King’s flagship product is the Whopper sandwich.

CREATIVE CHALLENGE 

The action was intended to advertise BK Express, the chain’s system that allows ordering online using the Burger King app. To achieve this, a special feature was needed within the app.

 SOLUTION

With a past history of using competitors to develop marketing actions on, we created Burn that Ad: an app-based augmented reality campaign that uses the ads of Burger King’s biggest competitor as a trigger, and offered a free Whopper to each user that partook in the campaign.

TECHNICAL CHALLENGES

Revealing a coupon by capturing a competitor’s ad on the cell phone camera, using an augmented reality marker, and displaying this coupon in a responsive manner, considering that the markers could have different formats.

RESULTS

In addition to being a major hit worldwide, the campaign earned Lobo Lab the Grand Prix of WAVE Festival 2019 in the mobile category, nine Cannes Lions, and three Clio Awards.

Stills & Concept Art

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Credits

Agency
DAVID SP
Director
Luiz Evandro, Giovani Ferreira
Executive Producer
André Sernaglia, Eliza Flores
Account Manager
Marcia Sumie, Daniela Murai
Producer
Marcia Sumie
Coordinator
Daniela Murai
Coding
William Queen, Yuri Cruz
Post Production
Yuri Cruz