Africa

Brahma “Double Malt”

In 2020 Brahma Brewery launched its Double Malt variety, a beer that combines the lightness of Pilsner with the flavor of Munich malts. To celebrate the new product’s arrival Africa agency and Lobo teamed up to create a film that explores the contrasts between those two elements and the various ways they are mixed together, in a visually impressive, enticing manner.

Directed by Gabriel Nóbrega, the advert was 100% shot in studio, without any CGI involved. A wide array of gadgets and contraptions were put together to move the malted barley grains, liquids and foams, while a super high-speed camera mounted on a robotic arm shot the action in its minute detail. The sound design, in turn, contributes to the creation of a dramatic, grandiose ambience, making the viewer feel immersed among the elements.

Videos

Brahma "Double Malt"
Mkof Brahma "Double Malt"

Stills & Concept Art

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Credits

Agency
Africa
Director
Gabriel Nobrega
Executive Producer
Alberto Lopes, Sérgio Salles, Francisco Puech
Account Manager
Rubia Elias, Márcia Guimarães
Assistant Director
Beto Maldonado
Director of Photography
JR Junior
Special Fx
Shiyozi Izuno Filho
Editing
Kauê Kabrera
Motion Design
Felipe Silva
Coordinator 3D
Carlos Campos
3D Animation
Marcos Samia
Colorist
Leticia Blanco
Post Production
Gustavo Banevícius
Simulation
Gabriel Reis, Marcos Samia
Render
Igor Colaiacovo, Mauricio Pirillo
Modeling
Rodrigo Reis