WoW
2024-05-03
Kitchen Aid
LOBO and WoW Studios created a series of short pieces celebrating the iconic contours of the classic KitchenAid Mixer in an elegant, playful way, with a stylish combination of 3D animation and kinetic type.The work we did for this campaign was based on the interplay between the type animation and the shape of the mixer, so that one elevates the other: the type highlights the elegant outlines of the appliance, which in turn provides structure and momentum to the text.The mixers were recreated in 3D CG with perfect realism, down to the tiniest details. Our virtual cinematography highlights the unique profile of the product, exploring its contours with agile camera moves and expressive angles. The lighting work adds to its sleek, lustrous finish, helping the mixer stand out from the background while keeping a tone-on-tone palette.Music and sound design were produced by longtime LOBO collaborator Paulo Beto, who created the tracks using the various sounds he recorded using the actual mixer and its accessories as instruments.ments.
Directors
Credits
- Agency WoW Studios
- Director Marco Wey
- Creative Director Mateus de Paula Santos
- Managing Partner Luis Ribeiro
- Executive Producer Su Constantine
- Head of Production Marcelo Barbosa
- Producer Paula Nobre
- Post-Production Coordinator Rosangela Gomes
- Post-Production Producer Melina Prior
- Compositing Artist Everton Rios / Bruno Menegatti / Thomas Mena
- CG Supervisor Marco Way
- Modeling Marco Way
- CG Animation verton Rios / Bruno Menegatti / Thomas Mena
- Lighting & Render Marco Wey / Everton Rios / Bruno Menegatti / Thomas Mena
- Motion Graphics Artist Everton Rios / Bruno Menegatti / Thomas Mena
- Music Sound Design Paulo Beto
D
o
y
o
u
w
a
n
t
m
o
r
e
?
Back to animation
D
o
y
o
u
