Agency McGarrah Jessee
2023-06-29
WHATABURGER - Rewards
Whataburger, the treasured, Texas-based, 70 year-old fast food chain has decided to return the love of their loyal customers with an all-new rewards program. The initiative was launched with an ad campaign created by independent agency McGarrah Jessee, with animation by LOBO directed by Mateus de Paula Santos and Marco Wey. The two spots lead viewers through a kaleidoscopic roller-coaster of all of Whataburger’s delectable made-to-order menu items, wrapped up in their iconic branding elements: bright orange and white stripes and the emblematic W logo. Topped off with dynamic, bold 3D type, the result is a high-energy, youthful, fast-paced celebration of Whataburger and its fans.
Directors
Whataburger "More with every Order"
Credits
- Agency McGarrah Jessee
- Directors Mateus de Paula Santos, Marco Wey
- Executive Producer Luis Ribeiro
- Head of Production Clara Morelli
- Head of Post Production Marcelo Barbosa
- Producer Paula Nobre
- Post-Production Coordinator Rosangela Gomes
- Post-Production Producer Israel Requene
- Animation Rodrigo Lopes Gusmao, Ricardo La Bella Simonetti, Daniel Tres D
- Storyboard Artist Ricardo La Bella Simonetti, Daniel Almeida
- Compositing Supervisor Marco Wey
- Compositing Artists Ricardo La Bella Simonetti, Daniel Almeida
- Rotoscope Gassan Abdouni
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