Marcel México 2019-05-26

Nescafe

Nescafé’s customers search for something special in their coffee, something that makes them feel unique. Nescafé Reserva offers just that, through a distinctive hand-harvesting process that sets it apart from the competition. This film, created by Marcel Mexico and produced by Lobo, aims to translate into pictures that same care and meticulousness the makers of Nescafé Reserva dedicate to picking the choicest coffee beans. To this end, the technique chosen was truly handmade: stop motion animation, with all visual elements hand-crafted using felt, yarn, and fabric. The films opens with a live action scene of a woman trying a delicious cup of Nescafé Reserva, before the camera plunges into the bottle label and takes the viewer on a flight through the mountains of Chiapas and Veracruz, portrayed as a rich world of impressive depth and color. There we see the local community of growers filling their baskets with hand-picked coffee beans, in a magical, almost childlike atmosphere, before we return to the modern kitchen setting for the packshot.

Directors

Nesafe Reserve BTS

Nesafe Reserve BTS

Credits

  • Director Gabriel Nóbrega
  • Executive Producer Luiz Carlos Reis, Alberto Lopes, Sérgio Salles, Francisco Puech
  • Art Director Marcos Gardonyi Carvalheiro, Fabiana Sayuri Fukui
  • Director of Photography Lucas Andres Barreto
  • Producers Eduardo Silva, Ricardo Vaz
  • Assistant Director Adriana Akiko Oda
  • Director of Animation Lee Peffer
  • Animator Matias Liebrecht
  • Motion Control André Camargo de Souza
  • Composition Carlos Campos
  • Color Leticia Blanco
  • Editor Eduardo Silva
  • Rotoscope Diego Ruiz, Rodrigo Vec, Gassan Abdouni, Renato Trip
  • Line Producer Chélide Fernanda Teixeira
  • Camera Operator Felipe Lion Salles Souto
  • Art Producer Luis Fernando da Silva Oliveira
  • Prop Producer Ana Paula Cordeiro Braga
  • Costume Design Juliana Freire Prysthon
  • Set Production Nicolli Laforgia de Bari, Thays do Valle Oliveira, Ana Lúcia Valentim, Marina Lima dos Santos, Zsazsa Heloina Fernandes, Pedro Lucas Rodriguez Cardoso, Paola Maria Teresa Sbardellati, Teresa Sbardellati de Toledo Barros
  • Make Up Mario Lucio Teixeira
  • Elecrtical Coordinator José Antonio Taffe
  • Electrical Assistant Rogerio dos Santos Matias
  • Key Grip Claudio Soares dos Santos, Lucas Mateus dos Santos Bispo Paiva