Dentsu Japan
2017-05-29
Coca Cola
This film is the result of a partnership that united two extreme opposite parts of the globe: Brazil and Japan. Agency Dentsu created a campaign to launch Coca-Cola's new Japanese “smart vending machines”, which connect with a smart device and a dedicated app called Coke ON. By turning on the app and placing the phone near the machine’s price display while making a purchase, the user receives a “stamp”. After collecting 15 stamps he or she can claim a free drink, which can be selected directly from the phone while standing in front of the vendor. Japanese director Genki Ito took care of the live action part of the spot, while Lobo contributed animated graphics done in a bright, colorful 2D hand-drawn style, explaining the mechanics of the promotion and creating a wonderful, optimistic world for the human characters to inhabit.
Directors
Credits
- Agency Dentsu
- Creative Director Kentaro Suda
- Copywriter Ryuta Kimura
- Art Director Kenta Orisaka, Kyo Nishiyama
- Director Genki Ito
- Producer Koji Eguchi, Teppei Ohno
- Production Taiyo Kikaku, Ground Control, Lobo
- Global Head of Production Loic Francois Marie Dubois
- Lead Producer Su Constantine
- Creative Director Mateus de Paula Santos
- Concept Art / Design Bruna Imai
- Animation Directors Thiago Martins, Diogo Kalil
- 2D Animation Anderson Omori, Chan Tong, Thiago Martins, Paulo Pássaro
- Clean up Michel Venus, Francisco Sanches
- After Effects/Comp Caue Mendes, Francisco Beraldo, Bruno Ronzani, Julio Saez Moreno, Thiago Pinho, Felipe Silva
- Producer Gustavo Banevicius
- Post Production Michelle Vinotti, Patricia Signorini
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