The Heineken Group brought to Brazil, last July, the Tiger single malt beer and to promote the news, the advertiser presents the brand’s first TV campaign, “Live fiercely”, created by Publicis Brasil and Lobo. .
Urban art and rap are present in the spot, which aims to dialogue with young people between 25 and 30 years old, and is composed of the commercial “Life with claw” , which makes a parallel between the “claw” that exists in beer Tiger and people who go their own way. The play argues that claw is the “ingredient that makes things have a different flavor”.
A second film, “Factory”, reveals in a playful way the production process of Tiger, inside a technological factory, with scenes recorded and mixed with 3D modeling.