Publicis Brasil

Tiger “Live fiercely” & ” Factory”

The Heineken Group brought to Brazil, last July, the Tiger single malt beer and to promote the news, the advertiser presents the brand’s first TV campaign, “Live fiercely”, created by Publicis Brasil and Lobo. .

Urban art and rap are present in the spot, which aims to dialogue with young people between 25 and 30 years old, and is composed of the commercial “Life with claw” , which makes a parallel between the “claw” that exists in beer Tiger and people who go their own way. The play argues that claw is the “ingredient that makes things have a different flavor”.

A second film, “Factory”, reveals in a playful way the production process of Tiger, inside a technological factory, with scenes recorded and mixed with 3D modeling.

Videos

TIGER "Live fiercely".mp4
TIGER "Factory"

Stills & Concept Art

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Credits

Agency
Publicis Brasil
Director
Gabriel Nobrega & Olga
Executive Director
Alberto Lopes
DOP "Live fiercely"
Olga
Executive Producer
Francisco Puech / Fernando Carvalho
Account Manager
Thais Lopes & Marcia Guimarães
Post Production Supervisor
Clara Morelli & Tatiana Caparelli
Post Production
Eduardo Silva & Ricardo Vaz
Production
Lobo