The grace and elegance of the Canadian airline company mascot “Porter” drove the movie concept created by Winkreative and Lobo. Based on print ads, the films have an 1960s scent, the advertising golden age design with its linear colors, geometric shapes and minimal assembly.
First, and most important, was to adapt the character from 2D to 3D animation without losing the design’s smoothness and still give him an engaging personality, which worked with the proposed ambiance. The raccoon’s movements were calculated to be agile and witty -‐ inspired by classic James Bond movies -‐ after all, the mascot naturally wears a tuxedo.
All of the 03 films were created to emphasize the quality of services offered by the company. The idea was to make the most minimalist aesthetic, creating dynamic and fast transitions. Everything should follow the narrative of the voiceover. Therefore, editing the film received extra attention to convey the ‘fast’ story telling and still be visually appealing. The first film, Toronto, highlights the unique proximity from Toronto’s downtown to Porter’s airport. The character finds no bother for his trip to happen. Besides this, the airport environment is full of easeandcomfort. In the second film, entitled Business, the animation trails a transition pace where the racoon makes no effort to reach his destination: all he needs will be provided by Porter to make his trip comfortable and agile. In the movie Services we have some kind of a vision: The raccoon emerges within a fantasy, visualizing what would be an ideal airline, experiencing the maximum quality of services offered. Of course, he sees himself traveling with Porter.”
