In what is becoming an anticipated seasonal tradition, Iguatemi Malls unveils its latest animated Christmas commercial. Produced by Lobo and directed by Gabriel Nóbrega and Altons, the film brings back characters from last year’s spot, where we saw Santa Claus fraternizing with a group of friends after a long night of gift-giving. This time it’s one of those friends, a Teddy Bear, who plays the main role in the story. After witnessing Santa leave behind an important gift when taking off in his sleigh, he embarks on a journey to make sure no child is left without a present on Christmas Eve.
Produced entirely in CG animation, the film combines an expressively stylized character design with realistic textures and a gorgeous attention to detail, inviting the audience to express their love through gift-giving. Or, as the tagline would say, “be someone’s Santa”.