Everybody Against Everybody

Leo Burnett Lisbon had designed a poster for Amnesty International, featuring a world map in which the shape of all continents were composed of old illustrations, engravings and b&w photos of all sorts of soldiers, warriors, dictators, weapons and warfare. The tagline was: “Everybody is against everybody. Somebody has to be for them”. The client loved this poster so much that they wanted to turn it into an animated spot, to be distributed among every AI branch around the world. Leo Burnett Lisbon provided us with all their artwork and plenty of freedom as to how we were to adapt the poster’s layout into motion graphics, as long as we kept the tagline.