I directed the intro videos for the ‘Driveway Decision Maker’ online experience created by BOSSA. You could virtually send a costumized Elantra to your own driveway through Google Street View.
The visuals in the intro videos were all created in-camera and shot live, except for the very first shot of the 3 cars. We used 8 projectors hooked to a array of processors capable of handling the synchronized multichannel HD feed. The animations were beamed on the surface of the car and on the walls of the studio.
