Hill Holliday

Donate Life “Life After Your Life”

Donate Life America is a nonprofit organization dedicated to increasing the number of donated organs, eyes and tissues available to save and heal lives through transplantation, while developing a culture where donation is embraced as a fundamental human responsibility.

Their latest campaign chooses the heart as its main symbol, and asks the audience a serious question: “What life do you want your heart to have after your life?”. Through animation, the viewers are presented with two possible paths their hearts could take after they die, depending on their choice of becoming organ donors or not: one in which it simply decays under the earth, and one in which it lives on after being transplanted and gets to take walks on the beach, shoot hoops, go for a drive and so on.

The film was produced entirely in stop motion, with carefully hand-made felt dolls and wooden sets and props that give an irresistibly cute charm even to the most gruesome, worm-ridden scenes.

Stills & Concept Art

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Credits

Agency
Hill Holliday
Director
Mateus de Paula Santos
Executive Producer
Luis Ribeiro, Francisco Puech
Executive Producer Assistant
Fernando Alcântara
Head of Production
Clara Morelli
Producer
Carol Duarte, Paula Nobre
Post-Production Producer
Marcelo Barbosa
Concept artist
Felipe Jornada
Editor
Pedro Falcone
Previs & 3D Supervisor
Danilo Enoki
Composition
Juan Marcello Panzera / Leandro Pena
Color grading
Letícia Blanco
Coordinators
Rosangela Gomes / Cristiane Santos
Coordinators Assistant
Bruna Boretto
IT
Matheus Rodrigues / Ernande Dante / Cadu Pennachin
Asset managers
Marcos Tavares / Isabela Balbo / Fabio Augusto
Research
Carolina Mendes
Line Producer
Anderson Boscari
Stopmotion Coordinator
Bianca Viani
Set Designer
Borys Duque / Fabiana Fukui
Stopmotion animator
Érica Valle
Characters / Art
Natália Vaz
Art Assistant
Michelle Chuang
Director of Photography
Nidin Sanches
Motion Control
André de Souza