Chobani is an American yogurt brand that revolutionized the segment by popularizing the Greek-style variant of the product. To promote their line of mix-in yogurt snacks, called Flip, Chobani’s creative department invited Lobo to create a series of spots that illustrated the concept of “FlipLand”: a fantastic, whimsical world into which people in ordinary situations are magically transported when they open up a Flip. But instead of being carried away to a different place, it’s their own environment that’s transformed into FlipLand: a conventional kitchen becomes a sun-drenched farm; a humdrum office turns into a dazzling circus; and a bland refrigerator opens up to reveal a lively miniature landscape in every shelf.
The concepts of “natural” and “wholesome” are of greatest importance to the brand. That’s why we followed a creative direction that privileged craft production techniques over flashy digital effects in order to bring FlipLand to life. Scale models, scenic props, stop motion animation and other similar resources were employed to give the spots a tangible, handmade look and a surrealistic yet accessible, welcoming feel.
