Markham Yard

Children’s Hospital Foundation “Wonder Tower”

The Wonder Tower is the nickname given to the new home of the Children’s Hospital of Richmond at VCU. Set to open in 2023, the new children’s tower brings inpatient, emergency/trauma and outpatient care under one roof, with the benefits of being connected to an academic medical center.

To announce the arrival of this new development, Markham Yard agency and LOBO created a film that expresses visually and storytelling-wise the comfortable, caring, healing experience the new facilities will provide to children. Directed by Isa Littger, the spot’s main protagonist is a teddy bear who gets a rip on its arm and is placed by its owner in a toy house-like version of the CHoR, where it goes through a treatment journey that plays like an adventurous ride through a wonder-filled world.

Our general approach was to give the film a handmade feel, using CGI to faithfully emulate the textures of real materials like wood, clay and felt and the typical aspects of stop motion animation. This direction added a warm human touch and a tactile sense to the campaign, with a refined design sensibility that combines streamlined shapes and a limited color palette based on the brand’s visual identity, resulting in a film that appeals to an adult demographic as well as to kids.

Stills & Concept Art

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Credits

Agency
Markham Yard
CCO
Markham Cronin
Agency Producer
Alec Lopez
Director
Isabela Littger
Executive Producer
Luis Ribeiro
Head of Production
Clara Morelli
Producer
Pablo Zurita
Post-Production Producer
Henrique Lovato
Post-Production Supervisor
Tatiana Caparelli, Rosângela Gomes
Assistant Post-Production Supervisor
Bruna Boretto
CG Production Supervisor
Cristiane Santos
Art Director
Felipe Jornada
Storyboard and Animatic
Rafael Fernandes
Color Script
Pedro Minho
Styleframes and Concept Art
Gabriel dos Anjos, Guilherme Lascasas
Character Design
Alexey Voltolino, Beatriz Mayumi
Head of CG
Fabio Shigemura
CG Lead
Danilo Enoki
3D Modeling/Texturing
Guto Sposito, Rodrigo Paulicchi, Cristiano Porfirio, Max Beggs, Ricardo Riamonde, Milton Dias, Fernando Azulini
3D Rigging
Felipe Gimenes, Rafael Dias de Moraes, Rafael Shiva
3D Animation Lead
Marcio Nicolosi
3D Animation
André Lorenzini, Larissa Paz, Karina Chung, Lucas Barbosa, Ewerton Farias
3D Lookdev/Lighting
Maurício Trivelin, Igor Colaiacovo, Vinicius Paciello, Milton Dias, Fernando Azulini
Motion Graphics
Murilo Coda
Compositing Lead
Leandro Pena
Compositing
Narayani Andrade
R&D Lead
Filipe Lopes
R&D
Carlos Sanches, Alexandre Jum Murata
Music & Sound Design
Tonal Chaos - Marc Aaron Jacobs