McCann Erickson SP
2025-01-24
100 Years of Chevrolet
Directors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different generations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time. The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time—without sacrificing the fluidity of the narrative.The greatest challenge was ensuring that the audience could immediately recognize the historical context of each scene, evoking memories through a powerful visual retrospective. To achieve this, a meticulous study of each era was conducted, covering art direction, costumes, and makeup. This approach created a seamless connection between the past, present, and future celebrating the 100 years of General Motors in Brazil.
Directors
GM 100 years Behind The Scenes






Credits
- Agency McCann Erickson SP
- Directors Gabriel Nobrega + OS OLGA
- Executive Producer Chico Puech, Fernando Alcantara
- New Business Director Luiz Braga
- Account Manager Márcia Guimarães
- Project Manager Monica Andrade
- DOP OS OLGA
- 1st Assistant Director Pedro Sokol
- 2nd Assistant Director Beatriz da Cruz
- Production Manager Anderson Boscari
- Art Director Marcelo Escañuela
- Casting Director Giovanna Rouvier
- Visual Effects Artist Fabiano Caldeira
- Props Master Fabiana Sayuri Fukui
- Robot Rube Engenharia Visual
- Location Manager Cristiano Silveira
- Head of Post Production Tatiana Caparelli
- Social Media Manager Mat Rodrigues
- Post Production LOBO, Tribbo VFX, Loquemira
- Post Production Supevisor Tati Caparelli
- Post Production Coordination Ana Mendes
- Post Production Livia Portugal
- Editor Lucas Mello
- Assistant Editor Matheus Miglionico
- Rotoscopy Gassan
- Color Correction Clandestino
- 3D Supervisor Marcel Fukuwara, Alceu Baptistão
- Lead 3D Modeling Tiago Mesquita
- 3D Modeling Smirkoff, Marcel Tsuruda, Natan Zuanaci, Felipe Ribeiro
- Lead Rigging Rafael Dias
- Rigging Rafael Shiva
- Lead 3D Animation Larissa Paz, Michael Maron
- Matte Painting Ricardo Riamonde, Sergio Faria, Renan Takeshita
- Lead Simulation Luiz Duarte
- Simulation Eduardo Dutra
- 3D Render Thiago Peretto
- Motion Luizinho Albere
- Creative Director TVFX Bibinho Carvalho
- Supervisor de VFX Sergio D’ Piazza
- Ass. Flame TVFX Vinicius Siqueira
- 3D Lead Artist TVFX Erick Buosi
- 3D Generalist TVFX Vinicius Lima
- 3D Animation TVFX Fabiano Iwasita, Paulo Aldiro
- LookDev TVFX Thiago Peyon
- Coordination VFX Tato Carvalho
- Motion Artist TVFX Ricardo Rapozo
- I.T Manager TVFX Lucas Pereira
- Account TVFX Carolina Barros
- Post Supervisor Loquemira Cadu Cipolla, Silvio Manetta
- Composition Loquemira Felipe Lopes, Francinaldo Lemos
- Audio Audioink
- VO Fernanda Torres
- Costume Design David Parizotti
- Makeup and Characterization Denis Borro
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