Tillamook “Block Jams”

72andSunny 2023-02-05

Continuing its brand musical affinity, Agency 72andSunny, mixed media company LOBO and their production company partner Surreal Hotel Arts drop bars (of cheese) for Tillamook in its latest ad featuring three tasty tracks created by musicians and social media influencers. Tillamook, the 113-plus-year-old dairy co-op, presents “Block Jams,” a cheddar-inspired album to get consumers singing to a new cheddar tune. The ad will air ahead of the Music’s Big Night broadcast on February 5 and during this year's big game. “Block Jams” is not sold in stores, but fans can listen to the full tracks at Tillamook.com and find delicious Tillamook Cheddar at their local retailer.The “Block Jams” ad--directed by Oriol Barberà --includes the catchy hip-hop “Stack That Cheddar” by Grace Hayes, electronica’s “C.H.D.D.R.” by Carson Elliott, and the R&B “Double Dippin’ With You” by Good Boy Noah. Oriol and Sophia Lou, the editor, capture the nostalgic night owl album commercial of the ‘80s and ‘90s

Directors

Oriol Barberá

Block Jams "Slices of Summer"

The chart-busting team of LOBO, 72andSunny, Surreal Hotel Arts and Oriol Barberà reunite to drop another massive hit for Tillamook Cheese: the second volume of the Block Jams album series, titled Slices of Summer, just in time to celebrate the sunniest of seasons. This time the tongue-in-cheek compilation features contributions from musicians and influencers like Carter Vail, Joshua Williford and Grace Hayes, each offering a unique, cheese-inspired perspective and style to the project.