Deutsch Inc
2022-08-05
Hulu
HULU - LaMelO's Hulu+Live TV CerealLOBO teamed up with agency Big Family Table to create an animated spot for Hulu that spoofs cheesy TV commercials for kid’s cereals. Starring a cartoon version of NBA star LaMelo Ball promoting a fictional cereal brand called “LaMelO’s”, the ad features all the tropes of the genre: bored children cheered up by a wacky character jumping out of the TV; non-stop action; bright-colored 2D animation; a catchy jingle and, of course, plenty of sugary treats.Directed by Guilherme Marcondes, the ad is the latest in the popular “Sellouts” campaign, and aims to promote Hulu’s streaming + Live TV offering – all the while taking a sly dig at athletes who are willing to advertise pretty much any product for a hefty sum.
Directors
Credits
- Agency Deutsch Inc
- Director Guilherme Marcondes
- Executive Producer Luis Ribeiro
- Storyboard artist Erica Nagai
- Head of Production Clara Morelli, Marcelo Barbosa
- Producer Luiza Pagliarini
- Post-Production Supervision Leandro Pena
- Post-Production Producer Israel Requene
- Editor Pedro Falcone
- Concept Marcos Felix, Fernando Heynen, Rafael Fernandes
- Animation Birdo Studio
- Composition Leandro Pena, João Paulo Oliveira
- Stills composition Fernando Heynen, Sergio Faria
- Lead Animator Vagner Farias
- Animation Paulo Muppet, Rafa Rosa, Gabriel
- Background and Prop Artist Guilherme Yabu
- Line Producer Christiano Parentoni
- Executive Producers (Birdo) Paulo Muppet, Luciana Eguti
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