TBWA Chiat Day NY 2019-02-19

Travelers Insurance

Each day nine people are killed by distracted driving in the U.S., and their life stories are abruptly cut. The families of the victims are left wondering what could have been were it not for such senseless tragedies. To honor some of the people who lost their lives that way Travelers Insurance and TBWA/Chiat/Day N.Y. worked closely with families to bring their loved ones’ unfinished stories to life, imagining the future that would have played out for them.LOBO was invited to add a new chapter to this series, titled “The Tree House”. It imagines the unfinished story of Howard Stein, a teacher who was killed by a distracted driver months away from retiring. Howard loved woodworking, and planned on spending a lot of time in his wood shop and being a full-time grandpa to his soon-to-be-born granddaughter Evie. If it hadn’t been for a driver who got distracted by her GPS and drove off the road, Howard would get to build amazing things for Evie in his wood shop, and perhaps pass down his love of woodworking to her.This spirit of craft and handiwork influenced LOBO’s choices for the animated portion of the film, which aims to “complete” Howard’s unfinished story. Director Guilherme Marcondes wanted it to have a handmade, artisanal feel, resembling a stop-motion film made with wooden puppets. The production team achieved this by creating the settings as scale models in studio, adding to it CG-animated characters rendered with a woodcraft-like finish. The camera moves were performed with a robotic motion control system, which allowed the CG and film footage to be seamlessly integrated.

Directors

Travelers Behind the Scenes

Behind the Scenes

Credits

  • Director Guilherme Marcondes
  • Executive Producer Luis Ribeiro
  • Producer Gabriela Leal
  • Head of Production Clara Morelli
  • Coordinator Helena Jardim, Rosângela Gomes
  • Art Director Felipe Jornada
  • Concept Artist Felipe Jornada, Fernando Heynen, Wilson Panassi
  • Storyboard Libero Malavoglia
  • CG Director Mauricio Lobel
  • Modeling Eiti Sato, Bruno Sader, Marcel Nilo, Cristiano Porfirio, Nathalia Curi, Frederyco Martins
  • Lead Rigging Flavio Castello
  • Rigging Alexandre Marassá, Felipe Gimenes, Lucas Magalhães Costa, Henrique Ribeiro
  • Animation Coordinator Leonardo Cadaval
  • Animation Supervisor Marcio Nicolosi
  • Animators Michael Maron, Chris Mayne, Luke Randall, Caleb Lemotte, Nathalia Lemotte, Matt Sackley, Detuco, Norman Lemes, Hannry Pschera, Jerome Saravas, Jannaina Bonacelli, Raphael Vinicius, Ronaldo Brito
  • Lookdev Marinho Silva
  • Textures Bruno Saber
  • Render Marinho Silva, Alexandre Agostini, Rafael Braga
  • Lead Compositor Diogo Girondi
  • VFX 2D Mauricio Reis, Felipe Silva
  • VFX/Simulation Luis Duarte
  • Color Grading Mikey Rossiter
  • Editor Bruno Carelli, José Eduardo Ambrosio
  • Tracking Mauricio Lobel, Leandro Pena
  • Executive Producer Francisco Puech
  • Executive Production Assistant Bruno Pirozzi
  • Director of Photography Lucas Andrés Barreto
  • 1st Assistant Camera Caio Nigro
  • Stop Motion Animation Director Lee Peffer
  • 2nd Assistant Camera Rodrigo Guerra da Silva
  • Motion Control Drive Motion Control
  • Electrician Cleber Almeida da Silva
  • Assistant Director / Line Producer Adriana Oda
  • Producer Chélide Teixeira
  • Assistant Producer Jeferson Tiago Lopes
  • Driver José César de Queiróz Mazzei
  • Art Director Fabiana Fukui
  • Set Designer João Cunha
  • Model Makers João Cunha, William Pereira, José Paulo da Silva, Zsazsa Fernandes, Vermelho Steam
  • Assistant Model Maker Arthur Araujo
  • Seamstress Zsazsa Fernandes
  • Assistant Art Director Michelle Chuang
  • Art Interns Luiza Faria, Marina Rosa