Crispin Porter+Bogusky Brasil

YOKI “Bonfire”

Fire is one of the major symbols of the traditional Brazilian Midwinter festival, known as “Festa Junina” (June Festival). It’s present in the celebratory bonfires, fireworks and in the magic that transforms the ingredients produced for more than 25 years by Yoki Foods – such as corn, peanuts and potatoes – into the typical delicacies of the season.
Crispin Porter+Bogusky Brazil and Lobo joined forces to consolidate the Yoki brand as the “Ambassador for the June Festival” in a poetic, touching way. The film titled “Bonfire” tells a love story between the spirit of Fire and a country girl that embodies the Festival itself. Fire is first seen as a lonely, sad creature, incapable of interacting with any object without making it go up in flames. Suddenly, he meets June Festival and finds a reason for being, by filling the celebration with light, warmth, and flavor.
The film was made entirely in 3D animation, with a playful, tactile visual language that simulates wooden puppets, paying tribute to the folkloric roots of the June Festival.

Videos

YOKI "Bonfire"
YOKI "Bonfire" MKOF

Stills & Concept Art

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Credits

Agency
CP+B Brazil
Director
Mateus de Paula Santos & Nando Cohen
Account Manager
Márcia Guimarães, Camila Carrieri
Executive Producer
Alberto Lopes, Sérgio Salles, Francisco Puech
CG Director
Fabio Shigemura
Producer
Maísa Mendonça
Director of Photography
Lucas Andres Barreto
Scenery Director
Fabiana Fukui
Stop Motion
D. Lee Peffer II
Concept Artist
Isabela Littger, Antonio Soares Neto, Wilson Panassi
Lead 3D Modeling
Guto Sposito
3D Modeling
Marcel Fukuwara, Milton Dias, Natan Zuanaci, Daniel Adami, Bruno Coimbra
Animation Supervisor
Leonardo Cadaval
Lead 3D Animation
Marcio Nicolosi
3D Animation
Rodrigo Souza, Bruno Carias, Jannaina Bonacelli, Daniel Alvite,Vitor Diniz, Ronaldo Brito, Daniel Vasconcelos, Daniel Cavalcante, Andrea Delfino, Jonathan Edward, Michel Maron, Ze Alexandre
Render / Lookdev
Marinho Silva, Marcio Gomes
Textures
Naiara Lima
Rigging
Flavio Castello, Viviane Adade, Alexandre Marassá, Felipe Gimenes
2D Animation
Chan Tong
Post Production
Guilherme Sarinho, Carlos Campos
Line Producer
Dudu Miranda
Motion Control
Andre de Souza
Sound Design
Paulo Beto