D&AD Festival

Wish you were here?

In 2012 the famous D&AD Awards for design and advertising celebrated its 50th anniversary.

In 2012 the famous D&AD Awards for design and advertising celebrated its 50th anniversary. And Lobo, who from the beginning has always been
a huge fan of this institution, offers a somewhat belated tribute in the shape of a short film entitled Wish You Were Here?
The spot summarizes in a creative and unusual way five decades of the Awards, recalling memorable pieces of design and advertising that won the
coveted pencil-shaped trophies.This is not your typical look-back piece, however.
The over 20 references we picked from the immense D&AD archives were reinterpreted afresh, using various techniques like 2D and 3D animation,
stop motion, live action and puppetry, all the while swapping characters and narratives between the ads. The resulting fragments were sequenced
in a free-associative way, with elements from a scene “trespassing” onto the next creating a flowing, surrealistic narrative that reflects the ambiguous,
unpredictable nature of memory.
This film is also part of a broader Call for Entries campaign that’s being developed by Lobo in partnership with D&AD, aimed at generating awareness and
excitement around the 2015 Professional Awards

Videos

D&AD_Wish_you_were_here_Lobo
D&AD COMPARATIVE REFERENCE
D&AD_lobo_MKOF

Stills & Concept Art

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Credits

Client
D&AD Festival
Production Company
Lobo
Producers
Aron Aguiar, Eve Weigel, Amanda Queiroz Telles
Creative Direction
Mateus de Paula Santos, Loic François Marie Dubois
D&AD Executive Producer
Pablo Brandão
D&AD Managing Director
Matthew Parker
D&AD PR Manager
Dan Bryant
D&AD Creative and Content Manager
Luc Benyon
Client Services
Loic Francois Marie Dubois, Amanda Queiroz Telles
Executive Producers
Alberto Lopes, Sérgio Salles, André Rosa
Motion Design
Fabiano Broki, Felipe Frazão, Cristian Cesar Cunha, Diego Coutinho, Diogo Kalil, Fábio Acorsi
Storyboard
Michel Venus
Art Direction
Lobo
Print Designer
Diego Coutinho
Head of Scenic Art
Fabiana Fukui
Set / Puppet Construction Artists
Fabiana Fukui, D. Lee Peffer II, Ligia Jeon, Rafael Nascimento
Stop motion
D. Lee Peffer II, Paulo Pássaro
Digital Artists
Francisco Sanches, Rafael Nascimento
2D Animation
Paulo Pássaro, Fabiano Broki
3D Animation
Diogo Kalil, Paulo Pássaro, Daniel Alvite, Victor Dinis Amaral Fernandes
3D Render
Mauricio Löbel, Felipe Bauer
Digital Compositing
Fabiano Broki
Rotoscope artist
Gassan Abdouni
Production Manager
Rino Siviero, Fernando Lopes
Production Assistants
Bruna Amorim
Gaffer
Hugo Nyerges
Sound Design
Paulo Beto